MOF COACHING

LIFESTYLE FITNESS COACHING FOR WOMEN

Our Story

MOF Coaching began on the floor of a dorm room in Brisbane, Australia in 2023. Much like a fitness journey, the foundation of this company was built on recognizing a problem, setting goals, and throwing ideas to the wall until something stuck. This team was derived from the desperate need to be something more than 'just'. Women in today's society are meant to fit into a box; defined as one character or another, just this or just that. At MOF Coaching we don't believe in cramming star shaped people into square shaped boxes. We aim to empower women on their health and fitness journey's to embody every single characteristic that they have. To be bold, to be brave. To be resilient and to be daring. To be unapologetically themselves.

Meet your Coach

Maggie

"I'm a shy pre-teen turned party-girl nightmare turned fitness fanatic. To say that I've lived 9 lives would be a short sell. I spent the majority of my pre adult life feeling like I was nothing more than a sim in everyone else's life. I knew I felt a higher potential, but I felt smothered by societal expectations to act a certain way and be a certain person. I didn't have the answers so I started acting out; breaking rules, causing trouble, and digging a hole for myself. At the end of my "soul-searching" I was disconnected from friends, family, and life. My body was horribly unhealthy, my hormones were shot, and I was unhappier than ever before. Enter: Gym. I didn't begin my fitness journey because I thought it would make me happier. I began because at the VERY LEAST, I knew it would make me hotter. Through fitness I built a lot more than a bit of muscle. I discovered true resiliency, identity, and purpose. I built friendships, set goals, made connections, and cared for myself more than I could have ever imagined. I felt like my life was MINE. The effect of fitness on the entire trajectory of my life was so strong that I began to study it. I became overwhelmingly fascinated by the built-in medicating effects that I felt the need to tell as many people as I could about it. This is where MOF Coaching began. Through more than just nutrition and exercise programming, I've made it my mission to help as many people as possible tap into their own built-in power".

Maggie Olivia Fitness Lite